The battle between YouTube king Felix ‘PewDiePie’ Kjellberg and Bollywood label T-Series continues to heat up – both in the courtroom and online.
T-Series has surpassed PewDiePie once again by a wide margin, sitting at over 80,000 subscribers above the YouTuber as of April 14.
This turn of events follows Kjellberg’s major comeback earlier in the month, when his ‘Congratulations’ diss track skyrocketed his subscriber count to over 400,000 above the label after being surpassed for several days prior.
T-Series taking legal action
However, T-Series wasn’t pleased with this development, and even took legal action against Kjellberg for “defamatory, disparaging, insulting, and offensive” content in his diss tracks by pursuing an alleged court order with the Delhi High Court.
While the legitimacy of the court order itself couldn’t be verified, T-Series’ case does exist – and that’s not the only action the label is taking against Kjellberg, either.
PewDiePie’s diss tracks have since been banned from appearing on Indian YouTube following the court order, inciting mass outrage from fans across the internet due to the apparent growing influence of corporations over creators.
PewDiePie’s ‘Congratulations’ kerfuffle
T-Series’ order may have been in response to Kjellberg’s serious claims in his ‘Congratulations’ diss track, where he accused the label of getting its start by providing pirated songs.
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The YouTuber likewise accused T-Series’ CEO, Bhushan Kumar, of having ties to the Indian mafia – and even brought up a sexual harassment case against against Kumar from January, which was later dropped after the accuser admitted their claims were false.
Kjellberg’s song even alleged that T-Series had sent him a cease and desist letter in response to their battle, which the YouTuber promptly ignored.
Fellow YouTuber and collaborator ‘Boyinaband’ later revealed the story to be true, although he left the details up to PewDiePie for a later video.
Since then, PewDiePie’s ‘Congratulations’ diss track has skyrocketed in popularity, surpassing even popular rapper Post Malone’s ‘Congratulations’ song by .4 million likes – reaching a massive 5.9 million likes in just two weeks.
While Kjellberg’s latest track also sports an impressive 78 million views, it still pales in comparison to his initial ‘Bitch Lasagna’ single, which still reigns as his most-viewed video at a whopping 169 million views.