We’ve rounded up the ten highest-earning YouTubers of 2024 to uncover how much they’re making and the secrets to their continued success.
Since its launch in 2005, YouTube has been home to some of the most iconic viral content on the web. Over the years, it has become a springboard for thousands of creators to grow massive audiences, rack up millions of views, and establish powerful personal brands.
Many of these creators have gone on to make a profit from the projects they have done both on YouTube and as a result of their fame on the website.
Using data from Target Internet and Forbes of the highest-paid YouTubers in 2024, here are the current top ten richest creators on the site.
Top 10 richest YouTubers in 2024
10. Dude Perfect – $20 million a year
Dude Perfect is a sports and comedy group that regularly goes viral for performing wild and bizarre stunts, to an audience of 60.7 million subscribers. They earned an estimated $20 million in 2024.
9. Mark Rober – $25 million per year
The former NASA engineer turned super-creator doubled his YouTube subscriber base in 2024, from 30 million subs to over 62 million, earning him an impressive $25 million in just one year.
Fans tune in for his science-focused content and the dramatic ways he teaches it, like dropping an egg from space or testing whether acid or lava is more destructive.
Rober’s company, CrunchLabs, further monetizes that educational angle by selling STEM-themed subscription boxes to children and, as of April, a second product line targeted at teens and adults.
8. Ryan Kaji – $27 million a year
Ryan started YouTube when he was only four years old, and in the years since he has gone on to make huge waves with his toy-review content.
His main channel has over 38.5 million subscribers, and his most-viewed video has been seen 2 billion times. Target Internet estimated he earned $27 million in 2024.
7. Nastya (Anastasia Radzinskaya) – $28 million a year
Eight-year-old Nastya has garnered an incredible 124 million subscribers on her main channel, where videos documenting different aspects of her life regularly get tens of millions of views.
Nastya was estimated to have earned $28 million in 2024.
6. Unspeakable – $28.5 million a year
Nathan Graham or Unspeakable is known for running several channels, including the popular Unspeakable Gaming, where he uploads crazy Minecraft challenges that get thousands or even millions of views. In 2024, he earned an estimated $28.5 million.
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5. Rhett and Link – $36 million a year
Rhett and Link are best known for their YouTube talk show Good Mythical Morning which has over 19 million subscribers, and has also branched off into projects like Mythical Kitchen which has 3.48 million subscribers in its own right.
Forbes estimated that in 2024, Rhett and Link earned $30 million.
4. Markiplier – $38 million a year
Markiplier originally became well-known thanks to his gaming videos on his channel which has over 37.2 million subscribers, content that fans still love to this day.
The YouTuber is also known for the huge Unus Annus project he did with CrankGameplays, which ended in 2020. Markiplier was estimated to have earned $38 million in the last year.
3. Jake Paul – $45 million a year
Jake Paul initially made waves on YouTube with his Team Ten content, but in the years since he has become best-known for his endeavors in the world of boxing, fighting people like Tommy Fury and Nate Diaz, with no plans to slow down any time soon.
With boxing accounting for nearly 90% of his earnings, Paul reportedly earned $45 million a year.
2. Dhar Mann – $45 million per year
Dharminder “Dhar” Mann is an American entrepreneur, film producer, and YouTuber. He is best known for his video production company, Dhar Mann Studios, which creates short films for social media platforms such as YouTube.
The films target a young audience and typically feature a turn of events that teaches the antagonist a moral lesson
1. MrBeast – $85 million per year
Jimmy ‘MrBeast’ Donaldson started YouTube when he was just 13, and he has become one of the biggest YouTubers on the platform with his videos that often see him and his friends take on bizarre challenges, and give huge amounts of money away to charity.
With MrBeast Burger continuing to flourish and the recent launch of his Feastables chocolate bar and MrBeast Burger, the star also has plenty of projects aside from his successful YouTube channel. According to Forbes, MrBeast earns $85 million a year, making him the highest-earning YouTuber.
Of course, it’s impossible to know exactly how much these YouTubers are earning, and as new creators are constantly on the rise, there’s no predicting who could become the next big earner.
If you want to learn more, check out our other guides where we explore how much money Twitch streamers make, and how streamers make money.