With stars like Selena Gomez, Cristiano Ronaldo, and Kylie Jenner all reaching hundreds of millions of followers, Instagram is a place that many famous people call home, so here are the top 20 most-followed people on TikTok as of April 2024.
While social media platform TikTok may have given birth to a brand new wave of influencers and stars, Instagram was the first platform to really change the way in which celebrities were able to create a whole brand and advertise their products on social media.
While the app was first launched as a place to put photo collages and memory boards, it quickly transformed into something much more. Now the app serves as a place for creativity to shine, for small businesses to build their brand, and of course, for celebrities to develop and build their own identity and name.
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Most-followed Instagram accounts (April 2024)
With famous actors, athletes, and anyone in between all able to have a massive presence on Instagram, certain accounts and stars have been able to amass hundreds of millions of followers over the years.
Without further ado, here is the list of the most followed Instagram accounts in April 2024.
5. Kylie Jenner – 400 million Instagram followers
It’s likely no surprise that at least one of the Kardashian/Jenner family has made their way into the top 5 most followed Instagram accounts. And while Kylie Jenner had been firmly holding down the fort in the fourth spot, she was recently overtaken by Selena Gomez in 2023.
This switch up following recent controversy surrounding the two women as well as Hailey Bieber, with the internet rallying around Gomez following allegations that Jenner and Bieber have been bullying the singer online.
Regardless, Kylie Jenner still has a massive presence on Instagram, Kylie uses the platform to promote her various sponsorship deals, products, and much more.
4. Selena Gomez – 429 million Instagram followers
The former Disney Channel star has been the Queen of Instagram since the social media platform first became popular, with Gomez continually building a steady yet loyal legion of fans on the platform over the years.
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While she may be less active on Instagram than many of the other big stars on this list Selena still used the platform to promote her beauty deals, upcoming acting projects, and more.
3. Lionel Messi – 502 million Instagram followers
While actors and models are the ones people typically think of when they think of Instagram and social media, the two most followed people on the platform are actually athletes. Lionel Messi currently has over 502 million Instagram followers, with the athlete constantly posting updates about his soccer endeavors, sponsorship deals, and more.
His posts typically generate thousands upon thousands of comments, especially his recent posts from the 2022 World Cup in which he, alongside his homeland of Argentina, was finally able to win the tournament.
2. Cristiano Ronaldo – 628 million Instagram followers
The King of Instagram, Cristiano Ronaldo has always had a hold on the platform, with an impressive 628 million followers as a result.
Similar to Messi, Ronaldo often posts photos of his career and sporting achievements while also using the platform to promote his various sponsorships and modeling shots. As he has gotten older, Ronaldo has also begun posting more personal photos of his family, private life, and glamorous lifestyle.
1. Instagram official account – 672 million Instagram followers
Despite the best efforts of the other top four most followed Instagram accounts, the number one spot still belongs to the official platform account, with over 670 million people following Instagram.
However, there is also a chance that the likes of Ronaldo and others could one day overtake Instagram, never say never.
Top 20 list of most followed Instagram accounts
| Rank | Account name | Followers (millions) |
| #1 | 672 | |
| #2 | Cristiano Ronaldo | 628 |
| #3 | Lionel Messi | 502 |
| #4 | Selena Gomez | 429 |
| #5 | Kylie Jenner | 400 |
| #6 | Dwayne ‘The Rock’ Johnson | 397 |
| #7 | Ariana Grande | 379 |
| #8 | Kim Kardashian | 363 |
| #9 | Beyonce | 319 |
| #10 | Khloe Kardashian | 310 |
| #11 | Nike | 306 |
| #12 | Kendall Jenner | 294 |
| #13 | Justin Bieber | 292 |
| #14 | National Geographic | 283 |
| #15 | Taylor Swift | 283 |
| #16 | Virat Kohli | 268 |
| #17 | Jennifer Lopez | 253 |
| #18 | Nicki Minaj | 229 |
| #19 | Kourtney Kardashian | 223 |
| #20 | Neymar | 221 |
Make sure to check back often, as we update the list regularly. In the meantime, check out our other lists, including the most liked TikTok videos, the most popular YouTube channels, most liked YouTube videos, and the most disliked YouTube videos.