Travis Scott has revealed a new “TS5” teaser with PlayStation, which features a brief glimpse showcasing what appears to be a PS5 and Cactus Jack collaboration on a pair of Nike Dunk lows.
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The 2020 king of collaborations, Scott, continues to up the ante. This time, he and Sony partnered to put together a teaser video, which is an obvious ode to the infamous Maxell “Blown Away Guy” advertisements from 1980.
In the social media commercial, Sony’s PlayStation headquarters are shown, followed by a few different employees who represent different aspects of the new console’s development (platform, design, and engineering). Afterward, Scott sits down, powers on a PS5, and is literally blown away.
Each employee is rocking some of Scott’s Cactus Jack merchandise, including one wearing a pair of his iconic Jordan 1 lows and one wearing a similar design, but on a pair of Nike Dunk lows. In the corner, a PS logo can be noticed by the sneaker’s heel.
https://twitter.com/trvisXX/status/1319706656624709632
It’s a short and sweet video, starting with some foreshadowing and teasing of the collaboration before finishing with a direct promotion for the PS5. An employee is seen wearing the PS5 Cactus Jack Dunks and then later, Scott himself appears to be wearing them as he kicks back and turns on the console.
In what might be obvious to those who have a keen eye for historic marketing content, the ending Scott portion of the clip is nearly a direct recreation of Maxell’s original ads from a couple decades ago. Those ads featured someone turning on one of the brand’s cassette tapes and experiencing the media quite physically.
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Similarly, Scott’s clothing, hair, and surrounding furniture are simultaneously hit with an unrelenting gust as soon as he powers on the PS5.
With the announcement from Sony that Scott has been enlisted as a “strategic creative partner,” it’s unclear exactly what the extent of this collaboration could mean. At the very least, fans can expect the two to work together on more projects.
One such project could be a pair of Cactus Jack sneakers, which would mean a three-way collab between Nike, Sony, and Scott’s own personal brand.
Scott’s sneaker collaborations typically sell out very quickly and then dominate the resale market, where resellers net huge profits just by lucking out and being among the first to invest in his reworked designs.
This sneaker follows the original Jordan 1 design, with an inverted swoosh logo on the outside, but in a contrasting colorway. Similarly, it seems to feature a PS5 logo at the heel (as other Nike and PlayStation collaborations have). It’s unknown whether these will be made available to the public or if they will be a “friends and family” symbolic release.