The long-anticipated GTA 6 trailer has shattered MrBeast’s record for the most views on a non-music YouTube video in 24 hours.
It has now been over a decade since Rockstar Games released GTA 5 and GTA Online. However, the wait for the next installment in the series has felt much longer than that.
In early November, developers Rockstar Games confirmed reports and rumors that we’d soon be seeing the first trailer for the game sometime in December. It was then revealed that ‘Trailer 1’ would be released on December 5, sending the world into madness — where even other game developers began to adopt an announcement style similar to Rockstar’s.
Unfortunately, Rockstar was left to scramble after the trailer leaked online earlier than planned. Still, the video has broken a YouTube record in a matter of hours.
GTA 6 trailer breaks record for most views on a YouTube video in 24 hours
After the GTA 6 trailer was leaked, Rockstar was quick to officially launch it themselves. “Our trailer has leaked so please watch the real thing on YouTube,” they wrote on Twitter/X.
Before being released, Grand Theft Auto fans expected the trailer to shatter the record for the most views on a non-music YouTube video in 24 hours, and dethrone YouTube’s king MrBeast.
It turns out they were right, where in less than 13 hours the trailer has smashed the previous record of 59.4 million views.
The previous record, which was held by MrBeast, was broken by the YouTube star for several weeks consecutively before he set it at 59.4 million views with his ‘$1 vs $100,000,000’ video.
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Despite many acknowledging the YouTuber’s wider demographic, amassing an enormous 216 million subscribers to date, they still predicted GTA 6’s trailer would take the record from him.
“It should shatter it. I could see it getting even double this,” one wrote. “It’ll probably crash YouTube not gonna lie,” another predicted.
“By a large margin. This is GTA were talking here,” a third added.
You guys think the #GTA6 trailer will break the new world record for most views in a 24 hour period on YouTube? Currently MrBeast holds the record. pic.twitter.com/fWidyGIqA5
— Dyllie (@_Dyllie_) December 4, 2023
On the other hand, some claimed that while it would get tens of millions of views, they believed it wouldn’t be enough to break the record. “It will definitely have tens of millions of views in 24 hours but I don’t think it’ll beat MrBeast. He has a wider demographic,” one explained.
MrBeast recognized that his record was broken, celebrating the moment in a post that has over 250k likes. “The GTA 6 trailer just broke our record for most views on YouTube in 24 hours,” he wrote, adding a surprised face emoji.
Rockstar themselves also acknowledged that they broke the YouTube star’s record, quote reposting MrBeast’s original post with a raising hands and love heart emoji.
— Rockstar Games (@RockstarGames) December 5, 2023
Nonetheless, the Grand Theft Auto 6 trailer is now on track to also beat the general record for the most-viewed YouTube video in its first 24 hours, currently held by South Korean boy band BTS.