Welcome to Dexerto Limited’s (“we”, “us”, “our”) privacy policy.
We respect your privacy and we are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our Website (https://www.dexerto.com/) (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Please use the Glossary to understand the meaning of some of the terms used in this privacy policy.
This privacy policy aims to give you information on how we collect and process your personal data through your use of this Website, including any data you may provide through this Website when you create an account, purchase any service or subscription, and/or take part in a competition.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
We are the controller and are responsible for your personal data.
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.
If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
We keep our privacy policy under regular review.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This Website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We generally do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses. However, we may collect this type of data if you voluntarily provide it to us through surveys, sign-up forms, or other methods. Any Special Category data provided will be used solely for the purpose stated at the time of collection and will be stored and processed in accordance with applicable data protection laws and our privacy principles.
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. This could impact services or subscriptions. If this is the case, we will notify you.
We collect data from and about you through:
We only use your personal data when the law allows us to. We most commonly use your personal data:
Please note that we don’t typically rely on consent as a legal basis for processing your personal data, although we will get your consent before sending third-party direct marketing communications to you via email or text message. Remember, you have the right to withdraw consent to marketing at any time by contacting us.
In certain circumstances, we may rely on legitimate interests as the lawful basis for processing your personal data. To ensure that our legitimate interests do not infringe upon your rights and freedoms, we perform a Legitimate Interests Impact Assessment (LIA) for each relevant processing activity.
The LIA involves:
You have the right to object to the processing of your personal data on the basis of legitimate interests. If you would like more information about the LIA we have conducted for any specific processing activity, please contact our Data Protection Officer (DPO) using the details provided in this policy.
We have provided a table below that outlines all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified our legitimate interests where appropriate.
We use your personal data in various ways, depending on the specific purpose for which it was collected. The following table outlines the types of personal data we process, the purpose of processing, and the legal basis we rely on, including where legitimate interests apply.
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|
Purpose of Processing |
Type of Data |
Legal Basis |
|
User Registration and Account Management |
Identity Data, Contact Data, Profile Data |
Contractual Necessity |
|
Content Recommendation & Personalisation |
Identity Data, Technical Data, Usage Data, Profile Data |
Legitimate Interests |
|
Conducting Surveys for Market Research, Audience Insights, and Profiling |
Identity Data, Usage Data, Survey Responses |
Legitimate Interests |
|
Measuring the Delivery and Effectiveness of Advertising |
Technical Data, Usage Data, Profile Data |
Legitimate Interests |
|
Audience Segmentation and Profiling |
Identity Data, Usage Data, Profile Data, Technical Data |
Legitimate Interests |
|
Lookalike Audiences |
Identity Data, Usage Data, Profile Data |
Legitimate Interests |
|
Retargeting and Remarketing |
Technical Data, Usage Data, Profile Data |
Legitimate Interests |
|
Advertising Personalisation aka Online Behavioural Advertising (OBA) / Interest-Based Advertising (IBA) |
Identity Data, Technical Data, Usage Data, Profile Data |
Legitimate Interests |
|
Data Sharing with Advertisers and Partners |
Aggregated Data, Identity Data, Technical Data, Usage Data |
Legitimate Interests |
|
Social Media Advertising |
Identity Data, Technical Data, Usage Data |
Legitimate Interests |
|
Data Matching and Enrichment |
Identity Data, Technical Data, Usage Data |
Legitimate Interests |
|
Cross-Device Tracking |
Technical Data, Usage Data |
Legitimate Interests |
|
To Identify Your Geographical Location and Deliver Relevant Advertising |
Technical Data (such as IP address), Usage Data |
Legitimate Interests |
|
A/B Testing and Personalization Experiments |
Usage Data, Profile Data, Technical Data |
Legitimate Interests |
Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table.
We may use your Identity, Contact, Technical, Usage, and Profile Data to determine what we think you may want or need, or what may interest you. This is how we decide which products, services, and offers may be relevant for you.
You will receive marketing communications from us if you have requested information from us or purchased services or subscriptions from us, and have not opted out of receiving marketing materials.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by logging into the Website and adjusting your marketing preferences, following the opt-out links on any marketing message sent to you, or by contacting us at any time.
Please note that opting out of receiving marketing messages will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience, or other transactions.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, note that some parts of this Website may become inaccessible or not function properly. For more information about the cookies we use, please see here.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where required or permitted by law.
We may share your personal data with the parties set out below for the purposes set out in the table above:
Please note that we require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We share your personal data with staff operating outside the UK, involving transferring your data outside the UK. By submitting your personal data, you agree to this transfer, storing, or processing.
Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:
Contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
You can ask us to delete your data in some circumstances. We may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
You have rights under data protection laws in relation to your personal data. These include the right to:
If you wish to exercise any of the rights set out above, please contact us.
Note: We may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. We try to respond to all legitimate requests within one month.
Last updated: September 2024.