Logan Paul has revealed PRIME Hydration will be the first WWE mat sponsor beginning at WrestleMania XL, marking the biggest sponsorship deal in WWE history.
Since rivals Logan Paul and KSI teamed up to launch Prime Hydration in early 2022, the beverage has been a huge hit with fans.
And it looks like the company’s unprecedented success isn’t slowing down anytime soon, with Paul now announcing Prime Hydration as WWE PLE’s mat sponsor moving forward.
The sponsorship deal marks the biggest in WWE history and is set to begin at WrestleMania XL.
NO WAY! 🔥🔥🔥@LoganPaul just announced that starting at #WrestleMania XL, @PrimeHydrate will be the center ring sponsor of every WWE PLE! #SmackDown pic.twitter.com/gv1x4eU3hr
— WWE (@WWE) March 9, 2024
“One could almost say that the WWE is in its Prime,” Paul began his announcement, hinting at the big news to come. A drum roll ensued before the Prime mat was revealed beneath Paul’s feet.
“No, Dallas, you’re not dreaming. My company Prime Hydration has partnered with the WWE to be the first-ever center-ring sponsor of this great organization starting at WrestleMania and every PLE from now on,” he continued.
Subscribe to our newsletter for the latest updates on Esports, Gaming and more.
A press release issued by WWE delved into the company’s “record-setting global partnerships” with Prime, stating the hydration beverage “will receive unprecedented exposure and integration within key WWE assets” and “will earn key brand placement within WWE events.”
WWE has issued the following full press release on Prime being the company's first ever center of ring sponsor:STAMFORD, Conn., March 8, 2024 – WWE®, part of TKO Group Holdings (NYSE: TKO), and Logan Paul and KSI’s widely popular beverage brand PRIME today struck a… pic.twitter.com/vgaRKxHX6V
— WrestleTalk (@WrestleTalk_TV) March 9, 2024
“In January 2023, UFC struck an exclusive global partnership with PRIME Hydration that features a number of branded integrations and entitlements, including the Official Hydration Drink of UFC and Official Partner of the UFC Performance Institute,” the press release reads.
WWE Chief Content Officer Paul Levesque said in the release, “What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events.”
Paul also chimed in for the press release, saying, “Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment.
“Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”