Here’s how to watch Air, Ben Affleck’s movie about the creation of Michael Jordan’s Air Jordan Nike shoe line, and if it’s available for streaming on Amazon Prime Video.
You can’t talk about the legacy of Michael Jordan, the greatest professional athlete of all time, without mentioning Air Jordan. The Nike brand revolutionized the industry and fortified his legacy, not to mention the money he’s earned from it: a whopping $1.3 billion.
Air, directed by Ben Affleck and starring Matt Damon, tells the story of how an underdog company – yes, we’re actually referring to Nike here – bagged Jordan before he became ultra-famous.
With the movie available now, here’s everything you need to know about how to watch it and if it’ll be streaming on Amazon Prime Video.
Air streaming release date
Air was made available to stream on Amazon Prime Video on May 12.
The movie enjoyed a theatrical run before this, having released in cinemas on April 5. This may be a surprise to some, and with good reason: yes, it was produced by Amazon Studios, but it was always planned to be a major theatrical release.
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Cinemark CEO Sean Gamble told Deadline that the handling of Air “could represent the start of a substantive move into theatrical exhibition by streaming companies.”
According to Gamble, the theatrical window is “directionally” starting at 45 days. “I’m not sure it’s public and it may not have been fully decided [but] we know that directionally that’s where it’s starting,” he said.
While it “depends on how well it holds, that seems to be the direction [Amazon is] heading on their films, what they are indicating, what they are telling us, and what we are hearing from other streamers, like Apple… things are gelling for a 45-day window for the more commercial films. You need a certain amount of runtime to generate the benefits that a theatrical release can give a film.”
Air is available to stream on Amazon Prime Video now, which you can sign up for here. And you can check out our review here and find out more about who plays Michael Jordan here.
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