Sketch is one of the most popular streamers on Twitch, and he’s been making waves in the NFL as one of the biggest personalities in the scene. But who is Sketch, and why is he embroiled in controversy as of late?
If you’ve been using TikTok recently, you’ve probably come across a few clips of a Twitch streamer called ‘Sketch’ — as well as plenty of netizens imitating his mannerisms in their own videos.
The 25-year-old creator, whose real name is Kylie Cox, has only been making content for about a year, but already found widespread success and a loyal fanbase. Sketch explained he started streaming on TikTok in the summer of 2023 before shifting his focus to Twitch.
Why is Sketch famous?
At first, Sketch says that he received quite a bit of hate from his streams due to having bad eyesight and a difficult time reading his chat… but now he’s one of the biggest personalities on the net, boasting over 803,000 followers on Twitch and 1.8 million on TikTok.
Sketch is a favorite among viewers for his humorous mannerisms and catchphrases, with one of his most popular being a chipper, “What’s up, brother?” In fact, it is this particular phrase that went viral on TikTok in March after a user challenged women to walk up to their boyfriends and say it to them.
Despite some speculation from viewers, Sketch has confirmed that he does not have a condition, as told in an interview with Bradley Martyn. However, he says he does have a ‘tic’ with his fingers when he gets excited and admitted that he’s a “very anxious” person.
Sketch is also known for his friendship with Jynxzi, another prominent streamer who rose to fame on Twitch late last year. A clip of the two having a Facetime call went viral on Jynxzi’s stream, spawning the viral “what’s up brother” trend.
Why is Sketch so popular with the NFL?
The streamer also has a big love for football and played the sport in high school, something that’s caught the attention of several big players in the NFL, who have created their own videos mimicking Sketch’s viral catchphrases.
Even the official NFL TikTok account posted a video using a clip from one of Sketch’s streams with his famous line: “Special teams, special plays, special players.”
It’s not just the NFL that’s obsessed with Sketch, either — professional golfers are also imitating the streamer, as seen when Bryson DeChambeau celebrated at the 2024 Masters Tournament using Sketch’s popular “thank you brother” line.
What games does Sketch stream on Twitch?
Sketch is known for streaming games like Madden, Rainbow Six Siege, Fall Guys, and of course watching football games with his viewers.
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His hilarious reactions to big plays from his favorite teams have frequently gone viral online, with one notable occasion being the time he crawled along the floor pretending to be a dog and urinated on the mascot of an opposing team.
Overall, Sketch is well-liked for his upbeat personality, humorous mannerisms, and entertaining live streams, with many fans saying the internet “made the right person famous.”
Sketch controversy explained
However, in July 2024, Sketch found himself at the center of controversy after he was discovered in adult content that leaked online. The incident took social media by storm, eventually prompting the streamer to speak out about the incident during a Twitch stream on July 8.
In his broadcast, Sketch confirmed that he was in the content and admitted that it was created during a “dark time” in his life while he was battling “addiction problems.”
(Topic begins at 2:39)
“Yeah, that was me,” he said. “I f*cked up. I won’t do it again. …that was a dark time. A rough time.”
“But on a real note, I’ve been living under the threat of that coming out for two years. Started social media, just kind of dicking around, had that in my past. I’ll tell you what. Weight lifted off my shoulders. God is good. All the time.”
Sketch went on to say that he’s “changed” since then and tearfully thanked his friends and family for supporting him. FaZe Banks was one figure he mentioned specifically, who decried the backlash against Sketch in a pointed tweet where he revealed that the streamer had left the FaZe house in a rush after the leaks surfaced online.
Not everything needs to be broadcast & farmed, but since yall wana jump to crazy assumptions Sketch told me to post these receipts. All the FaZe boys were with him last night. Sketch was my homie yesterday, he’s my homie today, he’ll be my homie tomorrow. You guys are fkn weirdos pic.twitter.com/rNC3yfo4DF
— FaZe Banks (@Banks) July 8, 2024
“Sketch was my homie yesterday, he’s my homie today, he’ll be my homie tomorrow,” the FaZe Clan co-founder wrote.
Since then, Sketch has received an outpouring of support from the community and his fellow creators, and plans to return to streaming after taking a short break.