MrBeast defends Lunchly and gets immediately called out for Feastables marketing

MrBeast has broken his silence on social media to address criticism of his recently announced Lunchables competitor Lunchly.

Logan Paul, KSI, and MrBeast announced a new venture into the food market on September 17 with the introduction of Lunchly, a direct competitor to Lunchables.

The trio has seen success with their food and drink products before, with the former two jointly launching Prime Hydration and the latter releasing Feastables. The announcement was immediately met with criticism from many content creators, who were skeptical about the quality of the product, as well as the trio’s intentions.

Now, YouTube’s most-subscribed content creator has broken his social media silence for the first time following numerous controversies, to address criticism directed at the new product launch.

MrBeast’s comments were community-noted with references to Feastables.

The comments came as a result of fellow YouTuber DanTDM slamming the business venture for “selling stuff for the sake of making money”, with MrBeast responding in kind to directly address many of the criticisms of Lunchly.

“Lunchables sells hundreds of millions of units and countless people eat it. Our goal is to give people a better for you alternative to it. Our turkey meal for example is 80 less calories, 60% less sugar, more electrolytes, we use real cheese they use ‘cheese product’ (they can’t call it cheese), higher quality meat, etc.”

X/Twitter @dantdm

DanTDM called out the Lunchy venture, calling on YouTubers to “do better”.

MrBeast admitted that eating fresh foods like chicken and broccoli would be healthier, but if people are already consuming products like Lunchables, then providing them with a “higher quality” for around the same price is a “net good”.

“Obviously eating fresh chicken and broccoli is healthier but if someone is going to eat a premade meal like this (which millions of people do thru lunchables) then I think giving them a higher quality version at roughly the same price is a net good imo and why we launched Lunchly.”

The YouTuber went on to say that with economies of scale, they’re hoping to make the product cheaper to produce, and will only be improving its value as time goes on.

Logan Paul and KSI, business partners in the venture, have already hit back at the criticism, defending the brand and their actions.