MrBeast has surpassed Indian music record label T-Series as YouTube’s most-subscribed channel as the two race towards 300M subscribers.
On June 1, MrBeast finally “avenged” PewDiePie by overtaking T-Series to become the most-subbed creator and did so by shattering his daily subscriber record.
“After 6 years we have finally avenged Pewdiepie,” he said after finally surpassing the label for YouTube’s top spot.
The record label currently sits at 266M subs as of June 3, while MrBeast has hit 270M, putting him just 30M away from the major 300M milestone.
Live YouTube subscriber race results: MrBeast vs T-Series
Although both channels are inching closer to the 300M, neither side acknowledged the looming milestone as a win condition.
This was a major difference from T-Series’ battle with PewDiePie, where the two raced to 100M subs in 2019.
The race unofficially kicked off on April 15, when T-Series enlisted its followers to “unite and create history.”
Their video began with a quote from T-Series founder Gulshan Kumar, who said he wants to put India and its people at the top of the international platform, urging the country’s citizens to come together and make his dream a reality.
The video then instructed users to subscribe to become a “vital member of our musical family” and “join us on this incredible musical journey.”
T-Series’ declaration of war came just six months after MrBeast hit 200M subscribers and vowed to get revenge for PewDiePie, who lost the race to 100,000,000 subs against T-Series years ago in a famous battle that had the entire internet watching with bated breath.
MrBeast played a key role as a strategic ally for PewDiePie during the rivalry, even going on a massive citywide advertising blitz to keep the Swede ahead of T-Series by purchasing a series of billboards promoting his channel.
Following this, MrBeast kept up the momentum and hatched a plan to advertise PewDiePie’s channel during the United States’ most-watched sporting event: the Super Bowl.
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At Super Bowl LIII, MrBeast and his team bought tickets behind the goalposts and wore shirts that spelled out “SUB 2 PEW DIE PIE.” Although the crew wasn’t featured on the TV broadcast, their message went viral on X, then known as Twitter, resulting in another wave of subs to keep the Swede in the fight.
Despite MrBeast’s efforts, PewDiePie would ultimately concede defeat in April of 2019, ending the ‘Subscribe to PewDiePie’ campaign.
Since then, MrBeast was waiting for his own eventual bout with the label.
“This is just the beginning. Now it’s time we rally and pass T-Series to avenge PewDiePie,” he said after reaching 200M subs in 2023.
After hearing about the record label’s video, the YouTuber simply replied with an “eyes” emoji on X and didn’t say a single word. A bit later, the YouTube sensation commented on a Dexerto tweet about the rivalry with a simple “shocked” face.
Following this, T-Series reposted their call to action on X urging viewers to subscribe, but MrBeast ratio’d the label stating, “Naw, subscribe to me instead.”
In response, T-Series hid MrBeast’s comment, prompting the creator to strike back: “Since you hid my other reply I’ll reply with it again. Naw, subscribe to me instead.”
Since you hid my other reply I’ll reply with it again Naw, subscribe to me instead
— MrBeast (@MrBeast) April 23, 2024
MrBeast didn’t release any videos to rally his supporters and go on the offensive in the subscriber race. He revealed why in an interview with Jon Youshaei where he expressed concerns that the fight would become “racist.”
“We gotta draw a line in the sand. I need to make it clear, I love India. I have fans in India. You guys are awesome. It has nothing to do with that. A lot of idiots will just start tweeting ‘India sucks! Go crush them, Jimmy!’ And I’m like, ‘Okay?’ That’s where a lot of my audience is, but okay,” he explained.
However, that didn’t mean that MrBeast wasn’t willing to engage in a healthy rivalry with T-Series, as he challenged its CEO, Bhushan Kumar Dua, to a boxing match on May 16.