Popular YouTube channel Watcher has announced they’re leaving the platform in favor of starting a streaming service — and fans are not happy.
After rising to YouTube stardom through Buzzfeed Unsolved, Ryan Bergara and Shane Madej parted ways with the company and teamed up with fellow content creator Steven Lim to start their own channel, Watcher.
Focused on creating high-quality series such as Ghost Files, Too Many Spirits, and Puppet History, the channel quickly grew with a loyal and dedicated fanbase who fell in love with the humorous personalities on screen.
However, many of those fans are now choosing to unsubscribe after Watcher posted a video to the platform announcing their departure. Instead, the creators behind the channel are looking to launch their own paid streaming service, a move that has not gone over well with their audience.
Despite admitting they were “very happy” with Watcher’s progress, the three explained it felt as though their channel had “hit a bit of a ceiling in terms of what YouTube is able to offer.”
Lim stated that it was “difficult” to make the content they wanted while still appealing to advertisers, whom the channel relied on for a majority of their funding. Bergara added one season of any series usually ended up costing “hundreds of thousands of dollars.”
“Maybe television shows aren’t meant for YouTube,” he said. “Perhaps we should find a different place that’s better suited to the content that we’re making and can support the dollar amounts that we’re putting into each of these episodes.”
Their solution? Launching an independent streaming service, WatcherTV, which encompasses all the channel’s series, has a $5.99 a month price point, ad-free programming, and encourages password sharing.
The announcement did not bode well with fans though, who responded with resounding disapproval in the comments and over 202,000 dislikes counting. According to Techweez, the channel also lost 50,000 subscribers on the first day after breaking the news.
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“Imagine being so tone deaf and living in such a bubble that you can look around in 2024 and think ‘I bet people are willing to pay for another streaming service,'” one person wrote.
Another said, “I don’t know a lot about business, but I would suspect that a global cost of living crisis might be a bad time to impose a paywall upon your fans.”
Watcher responds to fan backlash
On April 22, Watcher addressed the massive backlash, and apologized to fans in a 3-minute video. The trio announced that they will now post their content for free on YouTube one month after subscribers get access to them.
“We messed up,” Watcher CEO Lim said in the video. “We’ve been reading the things you’ve been saying, and we’re sorry for the way we handled this, as well as the way we communicated it,” Madej added. “We understand where you’re coming from, and we’re making immediate changes.”
They trio apologized for their “ignorance” regarding the effect of their pricing on fans. “We regret stating and implying that it’s a price anybody can afford, and we fully acknowledge that it is not,” Lim said. “We didn’t take the proper consideration for how this cost would affect you, and hope you know that we are taking this as a serious learning experience.”
In addition to uploading new episodes for free on YouTube one month after their subscription-platform debut, Lim revealed that paid Patreon subscribers will receive a free subscription code to its streaming platform.
Watcher will also refund anyone who recently bought a subscription if they don’t want to pay for it anymore, given that all content will now be free on YouTube after the 30-day exclusive period.